Features
Everything you need. Nothing you do not.
One dashboard, one clear story about your visitors. We remove the cookie banner, the US transfer, and 70 KB of JavaScript. We keep the numbers you actually use.
Insights you actually use.
No setup wizards. No 47 dimensions. Just the answers to the questions you really have: who is on the site, what are they doing, and does everything work?
Live view and visitor journeys
See who is on the site right now, which pages they view, and their whole journey through the site.
Top journeys
The flows that actually happen with your visitors. Where they go, where they drop off.
The week in summary
Every Monday the week’s numbers land in your inbox. KPIs, best day, top 5 pages, delta vs last week.
- /1 421+12%
- /priser312+48%
- /funktioner198−5%
- /vs/google-analytics142+22%
Top sources, countries, devices
Where traffic comes from, who visits, from which countries and devices.
Your site up, around the clock
We monitor your URLs from an EU region. You get an email when something goes down and when it’s back up.
Funnels and goals
Define multi-step funnels and see exactly where visitors drop off on the way to conversion.
See the whole traffic flow
A draggable canvas of the most common paths through the site. Height and thickness show volume, one glance shows where people get stuck.
Stor flödesvy med drag-och-zoom finns i dashboarden.
Monthly report as PDF
The whole month in one document: KPIs, daily traffic, top 10 pages, sources, countries and uptime. Ready to send.
Hela månaden i ett dokument. Klart att skicka till team eller styrelse.
Weekly reports in your inbox
Every Monday at 09:00 you get the week’s numbers in an email: KPIs, best day, top 5 pages and delta vs last week.
Varje måndag kl 09:00 får du en sammanfattning av föregående vecka direkt i mejlen. KPI:er, bästa dagen och topp 5 sidor.
Live and journeys
This is our signature experience. Other tools show numbers, we show stories.
Live view with pulsing indicator
Active sessions in real time. Polling every 5 seconds. You see who is on the site right now, which page they are viewing, and their whole path there.
Visitor journeys
Click a session in the live view to see the whole timeline: timestamp, page, source, how long they stayed. Fully anonymous, no IP stored.
Flow diagram (Sankey)
All your traffic visualized as a Sankey diagram. Drag and zoom, click for session detail. Auto-collapses slug-heavy webshop paths.
Sessions with filters
Browse sessions with path, country and browser filters. Cursor-paginated "Load more" so even 365 days of heavy traffic works.
Core statistics
The numbers you actually use to make decisions.
Unique visitors and pageviews
Counted without cookies. A daily rotating hash makes cross-day tracking impossible.
Sessions and bounce rate
Sessions are defined as pageviews from the same visitor within 30 minutes.
Average time per session
Calculated from the time between the first and last pageview. No unfixable heuristics.
Top pages with pageviews and visitors
Two numbers per row: how many times the page was viewed, and how many unique visitors reached it.
Top sources, countries, browsers, devices
Where the traffic comes from, who they are. Cookie-free attribution, the IP is discarded after the country lookup.
AI sources (ChatGPT, Claude, Perplexity)
Track traffic that clicks through here via citations in LLM chats. Its own category, not hidden under "Other".
UTM campaigns
Track newsletters, social campaigns and paid ads with utm_source, utm_medium and utm_campaign.
Insights and reports
What helps you understand traffic over time and share it with others.
- Pro+
Weekly report by email
Mondays at 09:00. KPI strip, best day, top 5 pages, delta against last week. Cadence selector (weekly, biweekly, monthly).
- Pro+
PDF monthly report
Server-generated report for the monthly meeting or the board. Ready to send to the team or the CEO.
Goals and conversions
Mark a URL as a goal. Count conversions and conversion rate. Glob patterns for dynamic pages.
Funnels
Define a 2 to 8 step flow and see exactly where people drop off. Visitor-based, 24h conversion window.
Privacy and compliance
What we do not do is at least as important as what we do.
No cookies
Spårlös sets no cookies. No banner required under ePrivacy.
No IP stored
The IP address is used only in memory for the country lookup, then released immediately.
A DPA included
Automatically generated at signup. References applicable law.
Data retention (7/90/365 days)
Free shows the last 7 days (data stored for 90), Starter 90 days, Pro 365. Per-site override, automatic cleanup at the row level.
Data sovereignty, plainly
What "you own your data" actually means. Your GDPR rights, comparison vs GA4 / Plausible / Fathom.
Add-ons and monitoring
Things you can plug in when you need them.
- Starter+
Uptime monitoring
HTTP ping every minute from the EU. Alerts on outages. Included from Starter.
- Add-on
Slack and webhook alerts
Traffic spikes, goal conversions and anomalies to Slack, Teams, Discord or your own endpoint.
- Add-on
Cron jobs as a service
Schedule up to 50 cron jobs that call your URLs. Cron syntax, EU region, retries and full history. Skip running your own scheduler.
Stop sending data to the US. Start today.
All analytics free on Hobby. Upgrade to Starter (from 59 kr/mo) for longer history and reports. No card required at signup.