The Swedish choice
The Plausible alternative for Swedish sites
Spårlös has Plausible's privacy baseline and adds everything Swedish procurement actually asks for. A Swedish DPA, an F-skatt invoice, support in Swedish, and journey-first UX that Plausible lacks.
Why Swedish companies choose Spårlös
- A Swedish company and a Swedish DPA at sign-up. Plausible is German and its DPA template is a generic EU one.
- Invoicing in SEK with F-skatt. Plausible requires a credit card or PayPal in USD/EUR.
- Support and documentation in Swedish. Plausible is English-only.
- Journey-first UX: the live view and most common journeys are signature features. Plausible shows numbers, we show the visitor story.
- A weekly summary by email every Monday on Pro. Structured data, no AI involved.
An honest summary first
Plausible is an excellent tool, built by a small team in Germany and Estonia. About 90% of what we do is feature parity with Plausible. They were first to market, have a large community, and rank well on English search terms.
Spårlös is built for the Swedish market from the ground up. You see it in the Swedish DPA, invoicing in SEK with F-skatt, support in Swedish, and the fact that we optimise the UX to understand visitor journeys rather than count pages.
When should you choose Plausible? If you run a global site where Swedish localisation does not matter, or if you already have a large Plausible account and do not want to migrate, keep Plausible. It works great.
When should you choose Spårlös? If you are a Swedish company, a municipality, or a SaaS targeting Nordic customers and want to be able to say "we have a local point of contact and a Swedish DPA" in the procurement process.
Feature comparison
Frequently asked questions
Is Spårlös a Plausible fork?+
No. Spårlös is built from the ground up on the same overall architecture (a column-oriented event database, a daily hash for anonymisation), but the code is our own. We do use the same industry-standard methods.
Are you cheaper?+
We are about 10% cheaper than Plausible compared per pageview volume, and you pay in kronor without currency conversion. The real difference is not the price, though, but Swedish invoicing, F-skatt, and the ability to call Swedish-speaking support.
Can I migrate from Plausible to Spårlös?+
Yes. Swap the script on your website and import your Plausible data via CSV if you want to keep history. We have a migration guide in the documentation.
Do you support Plausible’s "events" API?+
Custom events are coming as part of the Starter tier in 2026. For simple pageview events, Plausible’s snippet works conceptually the same way.
Test Spårlös alongside Plausible
Put both scripts on the same site, free. See which UX suits you better.