Simplicity wins
Matomo without the complexity
Matomo is feature-heavy and rivals GA in complexity. Spårlös is deliberately narrow and focused. For 9 out of 10 sites it is the right choice. Cookie-free, a Swedish DPA, from 59 kr/mo.
Why Spårlös wins against Matomo for most sites
- Done in 3 minutes, not 30. No server administration, no complex Cloud onboarding.
- A tracker under 1.5 KB vs Matomo’s ~40 KB. Measurably faster LCP and Core Web Vitals.
- Cookie-free by default. Matomo’s cookies require a banner by default; you have to configure them away.
- A Swedish company, a Swedish DPA, an F-skatt invoice. Matomo is Estonian-French and requires its own procurement round.
- A focused interface without ten configuration options per view. Matomo feels like GA, which is not a compliment.
- Journey-first UX with the live view and most common journeys as signature features.
The real cost of "free"
Self-hosted Matomo is free to licence. Total cost of ownership is not free. Here is what you actually pay for Matomo over 12 months for a typical SMB site.
Matomo Cloud (hosted) costs from around 3,600 kr per year for 50,000 pageviews. Spårlös Pro gives you 300,000 pageviews for 2,988 kr per year, with journey-first UX, a weekly summary in Swedish, and a Swedish DPA.
Choose Matomo if you specifically need heatmaps, session recordings, or A/B tests in the same tool, and have an in-house IT team that can administer the server. For everyone else, Spårlös is both cheaper and less work.
Features side by side
Frequently asked questions
Is Matomo free?+
Self-hosted Matomo is free. Matomo Cloud costs from ~$29/mo. Self-hosted requires you to administer the server yourself, which often means more cost than Spårlös for a typical SMB.
Can I import my Matomo data into Spårlös?+
Not automatically. We design Spårlös to be forward-looking and avoid the complexity of Matomo’s data model. Customers who migrate typically export their Matomo data to CSV as an archive and start fresh with Spårlös.
What about heatmaps?+
We do not have heatmaps today. We have journey-first analytics, which answers similar questions: where people move and where they drop off. If heatmaps are critical for you, combine Spårlös with a dedicated tool like Hotjar for that.
The difference in price?+
Matomo Cloud starts at ~$29/mo for 50k pageviews. Spårlös Pro costs 249 kr/mo (~$23) for 100k pageviews with journey-first UX, a Swedish DPA, and a weekly summary in Swedish. Self-hosted Matomo is free but you pay in server administration time.
Try the simpler option
All analytics free, no credit card. Stay on Matomo if its breadth is what you need.