Web shop
Goal = /thank-you. Count purchases without integrating the checkout, without tagging events. Just a page that shows when the purchase is complete.
Goals and conversions
Mark a URL. Count conversions.
The simplest possible conversion analysis. One path = one goal. We count the visitors who visited it, the conversion rate against total visitors, and the trend over time. Glob patterns for dynamic URLs. Cookie-free, GDPR-friendly.
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- Slutfört köp/tack4126.8%
- Bokat möte/boka/bekraftelse872.1%
- Nyhetsbrevet/prenumeration/aktiverad1984.9%
- Demo-signup/demo/tack411.4%
Straight from the Spårlös dashboard.
Who uses this?
Three concrete scenarios from real customers. No generic "for marketers" filler.
Consultant with a contact form
Goal = /contact/sent. Count incoming inquiries. A glob pattern /demo/* if you have several thank-you pages per campaign.
B2B SaaS
Goal = /onboarding/done. Count completed onboarding. The trend shows whether a design change improved or hurt activation.
How it works
01
Define a goal
Site settings → Goals → Create. A name (for the dashboard), a type (pageview), the goal path (/thank-you or /booking/*). Saved instantly.
02
We count backwards in time
Goal data builds on existing pageviews in your data. If you create the goal today you also see conversions from last month, not just going forward.
03
Goals show on the dashboard
A card on the site detail view lists the top goals with count + conversion rate. Click for the full view with the trend and a drill to the sessions that converted.
What you get
- Unlimited goals per site
- Glob patterns for dynamic URLs (/booking/*, /demo/**)
- Normalization of pasted URLs (we strip https://, the domain, the query)
- Conversion rate against total visitors
- Backwards counting on existing pageview data
- Goal rows in the weekly report + the PDF monthly report (Pro)
- Cookie-free attribution
You own 100% of your data.
No Google, no AdTech, no retargeting pixels, no "business partners" making money off your visitors in the background. Just you and Spårlös.
No third parties watching
We have no business partners in the data path. No ad pixels, no affiliate trackers, no "analytics-on-analytics" services.
We never sell your data
Not to advertisers, not to AI models, not to marketers. Your traffic is not our revenue model. Your subscription is.
All hosted in the EU
ISO 27001-certified EU data center. Schrems II-safe. No US sub-processors. Swedish DPA included.
Frequently asked questions
How does it differ from funnels?+
A goal is a URL. A funnel is 2 to 8 connected steps. Goals answer "how many convert?", funnels answer "WHERE do we lose them along the way?". Both are included on every plan, free included.
Can I measure events that are not pageviews?+
Not directly. Spårlös is pageview-based (deliberately, for simplicity and tracker size). Solve a button click with a redirect to a thank-you page or a separate URL for the conversion.
What counts as a conversion?+
A unique visitor who viewed the goal page at least once within the chosen time range. The same visitor is not counted twice on the same day. The visitor hash is cookie-free and rotates daily.
Do glob patterns work?+
Yes. /booking/* matches one level (/booking/abc), /booking/** matches any depth (/booking/abc/def). The default is an exact match.
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