A CEO who does not log in
The CEO wants "this week’s numbers" without learning the dashboard. The email is the whole report. No login needed.
Weekly email report
The week, summarized. In your inbox.
Template-rendered text. No AI-generated conclusions, no filler prose. KPI strip, best day, top 5 pages, top sources, delta vs last week. Monday 09:00, one email per person no matter how many sites you have.
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Veckorapporter
Varje måndag kl 09:00 får du en sammanfattning av föregående vecka direkt i mejlen. KPI:er, bästa dagen och topp 5 sidor.
📩 Veckans sammanfattning · sparlos.se
Mån 09:00 · 1 414 besökare (+14%)
Straight from the Spårlös dashboard.
Who uses this?
Three concrete scenarios from real customers. No generic "for marketers" filler.
Consultant with multiple clients
Monday morning: one email with all your clients’ numbers consolidated. You know what to call about before the first call.
Solo developer with a side project
You cannot be bothered to log in daily, but you still want to know how your SaaS is moving. The weekly report is enough. Unsubscribe over the holidays, turn it back on when you return.
How it works
01
Cron sends Monday 09:00
/api/cron/weekly-reports runs Mondays at 09:00 Europe/Stockholm time. It iterates over all Pro+ users who have the emailReports cap enabled and the right cadence this week.
02
We collect last week’s data
Per user: all the sites they own. Per site: KPIs, top 5 pages with delta vs last week, best day, top sources. Sorted by traffic volume (most active site first).
03
One email, all sites
A consolidated digest (Plausible pattern): one email per user, each site as a card. Sites with no traffic this week collapse into a tail line. Skip 5 emails if you have 5 sites.
What you get
- Mondays 09:00 Stockholm time
- Cadence picker: weekly, every other week, monthly, off
- One email per user (all sites consolidated)
- KPI strip with delta vs last week
- Top 5 pages per site
- Best day + best source
- List-Unsubscribe header (RFC 8058) for Gmail priority
- Reply-To: [email protected] for team questions
- Template-rendered text, no AI generation
You own 100% of your data.
No Google, no AdTech, no retargeting pixels, no "business partners" making money off your visitors in the background. Just you and Spårlös.
No third parties watching
We have no business partners in the data path. No ad pixels, no affiliate trackers, no "analytics-on-analytics" services.
We never sell your data
Not to advertisers, not to AI models, not to marketers. Your traffic is not our revenue model. Your subscription is.
All hosted in the EU
ISO 27001-certified EU data center. Schrems II-safe. No US sub-processors. Swedish DPA included.
Frequently asked questions
Is the report AI-generated?+
No. Template-rendered. We pull the numbers from your data, insert them into an HTML template, send the email. No LLM in the data path. That is deliberate: our positioning is no US transfer and no AI-training risk on your data.
Can I choose which sites to include?+
Not yet. All the sites you own are in the digest, sorted by volume. A per-site toggle is on the roadmap.
How do I change the cadence?+
Profile > Email reports. Choose weekly / every other week / monthly / off. Takes effect from the next Monday run. You can turn it off or on at any time.
What happens if I have 0 traffic one week?+
The site collapses into a tail line ("sparlos.se: no traffic this week"). You still get the email if another site has traffic. If all your sites have 0 traffic we do not send anything at all.
Does the email land in the Promotions tab?+
Sometimes, the first time. We set Reply-To + List-Unsubscribe headers that help Gmail priority. Drag the email to Primary once and Gmail learns it for your account. Other email clients (Outlook, Fastmail, ProtonMail) handle it right away.
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